Formerly GAAP Seminars, this rebranding project grew from the roots up with a new name, identity and brand voice – all designed to capture the vibrancy of the GAAP Dynamics experience and to stand out among their more snooze-worthy competitors. By developing marketing collateral, presentations, and an entirely new look, GAAP Dynamics allowed their unique approach to shine.
For those who are not in the business of training Big 8 accountants, here’s a little information about GAAP Dynamics:
Accounting and auditing training can seem like a necessary evil: Shuffle employees to boring courses, hope they’ve learned the differences between U.S. GAAP and IFRS (or some other topic du jour), check the box that you’ve completed your requirements, and move on to other matters. With GAAP Dynamics, there’s a better way. We eat breathe, and sleep effective accounting and auditing training – because we know when learners are engaged, they have the power to transform accounting firms and companies. We feel like we’ve reached the summit of Kilimanjaro when we find a new, interesting approach to ASC 606 revenue recognition training or when we teach the differences between U.S. GAAP and IFRS using “real life” financial statements. Effective training pays off.
Source: GAAP Dynamics “http://www.gaapdynamics.com/about/our-story”
How we helped them succeed:
Brand Development, Naming, Logo Design, Content Advising, Copywriting, Marketing Collateral Strategy and Design, Brochure Design, PowerPoint Presentation Design, PowerPoint Template Development.