With 7 locations in 3 states since their inception in 2002, Cary Street Partners continues to grow while still fulfilling the promise of its two founders, top advisors at major firms who stepped down to begin a new company focused on a more intimate connection to their clients. With brand strategy and development from our colleagues at Cerebellum Marketing, Owen D/Co. built a new identity through a clear web presence and marketing materials that not only lived up to CSP’s powerful reputation, but also provided a lasting foundation for the future. The new cobblestone logo ties CSP’s identity back to its Shockoe Slip roots—a section of Cary Street’s financial district known both for creative enterprising and well-established agencies. The brand harnesses this creative drive and carries CSP’s proud holistic approach to financial investment throughout multiple marketing tools to stay in front of the client and provide useful, engaging content.
The Cary Street Partners letterhead kit was honored with a Silver Award for Neenah Paper’s Paperworks Contest in April of 2011.