Let’s Talk is an exciting new component of the thought leadership platform for Genworth Financial. It helps educate readers on important, hard to discuss topics in life. The tabloid is designed to encourage conversations by giving readers knowledge and tips on how to start a discussion, what to talk about and how to achieve goals specific to their needs and wants. The magazine-style, informal layout encourages readers to move throughout the piece and pull information and ideas from different sections without having to read the piece front to back. It also contains no specific product promotions allowing Genworth to focus on assisting and enabling readers, versus selling to them.
